Cory Berg

Lesson 8: Coaching and Mentoring

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Video

Coaching and Mentoring

There is a difference between managing and developing. Managing is about getting the work done. Developing is about making the person better. The best leaders do both - but the ones who only manage and never develop leave a trail of talented people who plateau and eventually leave.

Coaching and mentoring are two of the most direct ways a leader develops their people - and they require different approaches.

Coaching

Coaching is about helping someone improve their performance in their current role. It is present-focused and specific. A coaching conversation might center on a recent project, a skill gap, a behavioral pattern, or a specific challenge the person is navigating.

Good coaching is not telling people what to do. It is asking the right questions to help them arrive at their own insights. When someone solves a problem through their own thinking - with your guidance - the lesson sticks in a way it does not when you just hand them the answer.

Some coaching principles that work:

  • Ask before telling. "What do you think the right approach is?" before you offer your own view.
  • Be specific. "You did a great job" is encouragement, not coaching. "The way you handled that escalation - especially when you stayed calm when the customer got frustrated - that was exactly right" is coaching.
  • Focus on behavior, not character. Coach what someone did, not who they are. The person can change their behavior; they cannot change their character on command.
  • Follow up. A coaching conversation with no follow-up is just a conversation. Check back in and ask how things are going after you have discussed a development area.

Mentoring

Mentoring is different from coaching. Where coaching is performance-focused and present-oriented, mentoring is career-focused and longer-horizon. A mentor helps someone navigate their career - choices about roles, organizations, skills to build, relationships to develop.

You can mentor people who report to you, but mentoring relationships also exist across organizations, industries, and career stages. Being a good mentor means sharing your own experience and perspective honestly - including the failures and the lessons you wish someone had given you earlier.

If you are a leader, consider who you are mentoring. And consider who you are being mentored by. Both matter.

Creating a Coaching Culture

The most effective leaders do not just coach individually - they create a culture where coaching happens at all levels. Team members coach each other. Senior people invest in junior people. The leader models what it looks like to be coachable by openly seeking and acting on feedback themselves.

That kind of culture does not happen by accident. It is built through repeated, intentional behavior over time.